talent

Caroline is the founder and creative force behind BLONDE.LAB by Caroline Rohwer. From product ideas to branding, from salon energy to tiny details – if it feels like BLONDE.LAB, it probably has Caroline’s fingerprint on it.

Originally from South Africa, she started her journey in 2004 with one goal: to build something of her own. Today, she runs multiple salons, launches her own products, and raises a three-year-old son – all with the same mix of drive, instinct, and clarity.

Caroline is known for her speed and precision, especially when it comes to classic highlights, but also for her approach to customised colouring. She rarely works with off-the-shelf formulas – every colour she creates is individually mixed and designed to suit the person in her chair.

Appointments with her aren’t just about hair. Somehow, deep conversations feel easy, confidence comes naturally, and you always leave with more than a good look: you leave with a smile and a spark.

She speaks English, Afrikaans and German.

Fun fact: Caroline swears by her homemade Indian curry, secretly loves the smell of acetone, and thinks a proper ham sandwich solves most things. She says she’s naturally shy – but you’d never guess it, watching how effortlessly she lifts everyone around her. Her mission? To make BLONDE.LAB a brand known far beyond the salons – one that helps blondes around the world feel confident, seen, and effortlessly at their best.

Belinda started her hairdressing career at just 16 – though she won’t say how long ago that was (and we won’t ask). What began as something she more or less fell into quickly turned into a real passion, thanks to an incredible mentor who showed her the fun side of hair and helped her believe in her own hands and instincts.

Today, Belinda runs her own salon in Kilchberg (Belinda`s Hair Lounge), where she brings the same grounded energy and honest care that have become her signature. (And yes – if you’re wondering, she shares her love for the craft with her sister Caroline.)

She’s known for reviving overstressed hair – if you’ve pushed it too far, she’s the one who’ll help bring it back to life (as long as you’re ready to trust the process). No false promises, no fluff – just dedication, real talk, and the drive to keep learning and improving.

She speaks English, some Afrikaans, and a bit of German, and always aims to communicate with warmth and authenticity.

Outside the salon, you’ll likely find her on her motorbike, out in nature, or just winding down with something simple and grounding.

Fun fact: Belinda has a hidden talent for making people feel instantly at ease – no masks needed, just real human connection. Also, yes… she can touch the tip of her nose with her tongue. Not sure it’s useful, but it’s definitely memorable.

Jirina has been in the hair industry for over 9 years, and her passion started early. Inspired by her hairstylist mother and her first internship at a salon called Haarsturm, she quickly knew this was her path. She loves to create and bring people joy through hair.

She’s known for her colour transformations and the way she personalizes every look using a mix of techniques. Styling is another strong suit – she knows how to finish a look with flair.

Clients in Jirina’s chair can expect good energy, fun, and full attention. She’ll not only make you smile, but also treat your hair with care – from custom masks to relaxing head massages.

She speaks Swiss German, High German, and what she humbly calls “quite decent English.”

Outside the salon, she’s a proud shopaholic and gamer, loves Netflix nights, and is an active voice for the queer community.

Fun fact: Jirina once shared the stage with Lady Gaga, her all-time idol. And as a perfume collector, she’ll probably guess your scent before you even tell her.

Mark brings over 20 years of cutting experience – and a truly calm, steady energy – to every appointment. Originally from England, he was trained at the renowned Toni & Guy Academy, where he learned to pair technical precision with creativity and wit.

A true cutting specialist, Mark focuses solely on haircuts – no colour, no distractions – just sharp lines, great shape, and personalised style. Whether it’s a subtle trim or a full transformation, his golden rule stays the same: never compromise on the client’s vision.

Clients love his relaxed but intentional vibe, his signature sense of humour, and his respect for what hair really means to a person. You’ll leave his chair feeling confident, seen – and ready to take on the day.

Fun fact: Mark has a thing for bold, standout sneakers – you’ll probably notice them before he even says hello. Just like his work: classic foundations, with a personal twist.

Olga has been in love with her creative profession for over 30 years. She knew early on that hair was her passion – a path inspired by her deep appreciation for beauty and shaped by decades of experience.

In her salon, she works with a team of stylists from different countries, each bringing their own unique background and flair. This diversity is something she values and celebrates.

Olga’s clients can expect high-quality service, thoughtful care, and always a spark of something fresh and creative. She’s passionate about offering new ideas and helping people feel their absolute best.

Originally from Latvia, she speaks Latvian and Russian fluently, and is currently improving her German.

Outside the salon, Olga finds inspiration in travel, hiking in the mountains, and simply spending time with herself or close friends.

Fun fact: Her love story with horses began in childhood – for her, they embody elegance, beauty, and perfection. She once dreamed of dedicating her life to equestrian sport.

Renna has been in the hair game for over 20 years – and she knew from a young age that this was her path. Inspired by her glamorous grandmother, who always kept her hair and nails on point, Renna was blow-drying like a pro before most kids could braid. She’s been obsessed ever since.

Known in the salon as the “blonde hair fairy”, Renna also has a serious love for short pixie cuts, bobs, and coily/curly textures – both in cutting and colouring.

She brings good vibes, bold ideas, and an intuitive feel for beauty into every session. Clients in her chair can expect passion, precision, and probably a laugh or two along the way.

Renna speaks English, Estonian, and German – and when she’s not creating magic in the salon, she’s dancing, cooking, travelling, or treasure hunting at the farmers market for fresh veggies and flowers.

Fun fact: She’s a Sudoku queen, loves colouring kids’ books for fun, and is a total disaster at baking (but owns it with pride 🫶🏻).

With a background in fine art and a degree from art college, Robert found his perfect creative canvas in hair. After retraining in London—the heart of global hairdressing culture—he studied at the renowned Vidal Sassoon, Wella, and L’Oréal academies, where he gained top-tier technical training and inspiration.

His career began in some of London’s most respected salons, where he honed his signature style: a fusion of precision, creativity, and artistic instinct.

Now, with 24 years in the industry, Robert brings not only deep expertise but also boundless energy, sharp humour, and a love for a great chat. His chair is a place of expert technique, personality, and consistently good vibes.

Fun fact: Robert is a lifelong artist. From paint and design to colour and hair – creativity is his second language, and laughter always part of the process.

Roisín isn’t a hairdresser – but she’s been part of the beauty world for years. As a trained beauty therapist and receptionist with over five years of experience, she’s often the first warm, welcoming face (or voice) clients encounter when connecting with us.

Originally from Ireland, she discovered her love for skincare while living there – and has been helping people feel confident and relaxed ever since. At the Caroline Rohwer Beauty Salon in Kirchberg and Zürich, she now offers expert facials, lash and brow treatments, and calming beauty rituals – because beauty doesn’t stop at the hairline.

Fluent in English and Irish, Roisín is known for her kind presence, calm energy, and incredible memory when it comes to the little things clients love.

Fun fact: She’s a manualist – you might have to Google that one, but it’s a party trick worth seeing.

Slava didn’t start in hairdressing – he first studied computer science at university. But after a break year spent exploring hair, he discovered where his true passion lies. It didn’t take long to realise: his heart belonged in the salon, not in front of a screen.

Since then, he’s fully committed to the craft. Calm, focused, and full of stories, Slava brings precision, good energy, and quiet depth to every appointment. His chair is more than just a place for great hair – it’s a space where real conversations happen, and where clients often leave saying they’ve just had the best talk of their week.

Behind that calm presence lies a competitive edge: Slava has won dozens of regional tournaments in basketball and esports, and later took part in hairdressing competitions that shaped his eye for detail, creativity, and image. Working alongside champions in hair and makeup gave him insights that still influence his approach today.

He speaks English, German, Ukrainian, and Russian, and when he’s not behind the chair, you’ll find him fishing by the lake, shooting hoops, freediving, or cooking for friends – preferably outdoors.

Fun fact: Most people only see the tip of the iceberg. But for those who sit in Slava’s chair and bring curiosity and openness – there’s a whole world beneath the surface. And if you’re ready, he’ll take you there.

Meet Yana, a softly spoken hairstylist from the Ukraine. Her love for nature draws her outdoors as often as she can with cycling and swimming as her preferred sports. After 10 years in the trade, Yana has a remarkably strong work ethic and unparalleled technical skill.

The combination of this and her integer personality makes her one of our shining stars.

Her gentle demeanour belies her exceptional ability to create stunning hair color transformations with ease as her understanding of colour theory is clear in her practice.

Yana`s dedication to her craft is evident in every client she serves, as she consistently delivers results that exceed expectations. With her keen eye for detail and commitment to excellence, Yana has earned a reputation for being one of the best in the business.

Hairdressing runs in Angel’s blood – he grew up around it, learning the craft by watching his mother work and helping her with colour and styling from an early age. What began informally at 14 quickly turned into a lifelong passion.

Today, Angel specialises in colour and styling, with a sharp eye for elegant, polished looks. His clients often come to him for a classic, professional style – and stay for his calm, kind energy.

He speaks Spanish, English, and a bit of Italian, and when he’s not in the salon, you’ll find him getting lost on a run or unwinding with a good film or series.

Fun fact: He’s got serious skills in the kitchen – cooking is his hidden talent. 👨🏽‍🍳

Laura began her hair journey in 2010, driven by a love for creativity and a passion for helping people feel confident and beautiful in their own skin.

In the salon, she’s known for her balayage and colour expertise, as well as her sharp men’s cuts. Her chair is a space of positivity, professionalism, and zero judgment – always welcoming and full of good vibes.

Fluent in English and French, Laura brings a truly international flair – having lived in many different countries, she connects effortlessly with people from all cultures.

Outside the salon, she loves to hike, practices martial arts, and makes music with her guitar and voice.

Fun fact: Laura’s travelled the world and lived in seven different countries – collecting stories, styles, and a whole lot of inspiration along the way.

Nina wears many hats at the salon – but her focus is clear: sales and brand visibility. She connects with external salons, brings our products into the world, and manages everything from content and campaigns to partnerships – always with the BLONDE.LAB brand front and center.

Having been a client of Caroline’s for a very long time, Nina knows exactly what makes this place special – and she never lost that view. She still walks through the salon with a client’s eyes, making sure the atmosphere, energy, and experience feel just right.

You’ll often find her at the reception, connecting with clients – always with a warm smile.

Originally from Bern, Nina has lived in Zürich for over 10 years and speaks Swiss German, High German, English – and semi-French (emphasis on semi). Her mission? To make BLONDE.LAB a global home for blondes everywhere, and to bring our products – The Perfectionist and The Detangler – into the right hands.

Fun fact: Nina loves baking. She tastes everything as she goes (they have to be good!), but rarely eats the finished cake. She’s more of a savoury girl – cheese over chocolate, always.

Stefanie knew early on where she was headed – and made it happen. She began her hairdressing journey at just 14 and now, with nearly 10 years of hands-on experience, she brings precision, creativity, and a true passion for hair into every appointment.

Born and raised in Hamburg, she moved to Switzerland at 20 to grow, challenge herself, and explore new horizons. In the salon, she’s known for her sharp eye, attention to detail, and modern sense of style.

Her clients value her honest, open way of working and the real connections she builds. Sitting in Stefanie’s chair means being truly seen, heard – and styled with purpose.

She speaks Portuguese, German, and English fluently and loves working with people from all backgrounds.

Fun fact: Stefanie doesn’t wait for the perfect moment – she creates it. Bold looks. Brave moves. Always all in.

offering nail & beauty treatments since 2009 by Kosmetikstudio Goshia

Meet Goshia
Originally from Poland, Goshia has been offering nail and beauty treatments since 2009 – with a loyal following that speaks for itself. Calm, elegant, and incredibly precise, she brings a sense of ease and care to every appointment, making clients feel relaxed and radiant all at once.

Known especially for her meticulous nail work – whether it’s detailed art or clean, classic gel and shellac finishes – Goshia’s work is all about flawless results. But nails are just the beginning: she also offers brow and lash tinting, lash lifts, facials, microdermabrasion, waxing, pedicures, and relaxing massages – all from her cozy beauty space within our Zürich salon.

Whether you’re after a quick refresh or a full beauty moment, Goshia will have you glowing from head to toe.

Fun fact: Quiet and graceful on the outside, Goshia’s precision and passion for beauty speak louder than words – once you’re in her chair, you’ll know exactly what we mean.