Effortless Blonde, Expertly Crafted
BLONDE.LAB is blonde expertise — without compromise.
Founded by professional stylist and blonde specialist Caroline Rohwer, BLONDE.LAB combines Swiss precision with salon-level mastery. Our highly seasoned team of veteran hairdressers — each an artist in their own right — brings together decades of collective experience in advanced color and cutting.
From highlights, balayage, airtouch and grey blending to color correction, hair straightening treatments, extensions and ladies’ cuts, every service is approached with technical rigor and individual care. No formulas off the shelf, no one-size-fits-all results — only carefully considered solutions tailored to your hair, your wishes, and your lifestyle.
Because blonde isn’t just a colour.
It’s a craft. A statement. A mindset.
FOREVER BLONDE.
Blonde, but Better.
We use cutting-edge techniques and high-performance products to keep your hair looking its best—because blonde should be glossy, never dull. From bond-building treatments to shine-enhancing toners, our process ensures your hair stays strong, luminous, and full of life.
Meet the Founder
Caroline on Blondes, Beauty & The Perfectionist
Step into the story behind THE PERFECTIONIST — our game-changing mousse series created exclusively for blondes. In this short interview, founder Caroline Rohwer shares what inspired her, what makes these products so effective, and why this is the next step in blonde care.
