Inside the world of Blonde.Lab.
What we do, where we are, what’s next.

  • A floral display with colorful flowers surrounding a white sign that reads 'BLONDE.LAB BY CAROLINE ROHWER'.

    THE BLONDE BEGINNING

    June 2025 – Launch Event in Zurich

    The official launch of The Perfectionist brought together clients, creators, stylists and press for an unforgettable night. Ice cream in our mousse shades, pizza and champagne set the tone – while our launch film premiered to celebrate the first-ever leave-in toner mousse. A true milestone moment.

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  • Nighttime scene at a carnival with rides, tents, and bright lights, with a sunset sky and people walking around

    BLONDE.LAB @ ZURICH OPENAIR 2025

    August 2025 – Festival review

    BLONDE.LAB rocked Zurich Openair 2025 with four days of styling, sleek ponies, braids, and touch-ups for a vibrant festival crowd. Even chilly weather couldn’t stop the looks — and our big makeover giveaway was a true highlight!

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