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BOOKING

the blonde beginning

THE LAUNCH OF
THE PERFECTIONIST

June 2025 – Zurich

This June, we officially introduced our first product: The Perfectionist.
A leave-in toner mousse created to give every blonde her perfect shade – easy, buildable, lightweight, and made to tone, protect & nourish in one simple step.

We invited stylists, clients, press and creators to celebrate this new chapter with us.
There was prosecco, pizza, and ice cream in the five mousse shades – because we believe in mixing business with pleasure, and beauty with fun.
The space was filled with energy, curiosity and lots of blondes testing, feeling, and playing with the product.

We premiered our official launch video, shared the story behind the formula, and let our guests explore all five tones – made to match real blonde needs, from soft beige to cool platinum.

This night was more than a launch.
It was the beginning of something we’ve always wanted:
A product made for blondes, by blondes.
A tone that lasts beyond the salon.
A new way to care for blonde hair – finally.

Interior view of a beauty salon or spa with floral archway and a sign for BLONDE.LAB by Caroline Rohwer visible above a doorway.
The entrance to a shop called BLONDE.LAB by Caroline Rohwer, decorated with a colorful floral arch, green carpet, and two potted plants on either side.
A colorful arrangement of various flowers including peonies, hydrangeas, roses, lilies, and greenery.
A woman with blonde hair getting her hair washed in a salon sink, smiling while another woman with light brown hair and a yellow shirt stands behind her, washing her hair.
A woman with long hair is sitting at a vanity, smiling, while a stylist with glasses stands behind her, doing her hair. The woman is wearing a light-colored dress with lace details, and there are pink flowers on the vanity.
Shelf with multiple white, beige, and pink paper bags labeled 'BLONDE.LAB' with black handles.
White shopping bags with black text reading 'BLONDE.LAB by Caroline Rohwer,' placed on wooden shelves.
A mirror with a note that says, "You're pure gold – and INGOT makes sure they see it."
A woman styling a young woman's hair in a salon, with another person in the background and clients seated for hair treatments.
A woman with wet hair sitting in front of a mirror, getting her hair styled by a stylist. There is a flower arrangement and candles on the table in front of her.
A hairstylist drying a woman's hair in front of a mirror in a salon.
A woman with brown hair getting her hair styled in a salon, sticking her tongue out playfully, with blurred hairstylists working in the background.
Two women engaged in conversation at a social gathering, with a woman holding a beverage bottle looking serious, and another woman in a pink dress facing her.
A group of women at a social gathering or party, smiling and raising glasses for a toast, with a decorated table and a lit candle in the foreground.
Two women, one with blonde hair and earrings, smiling and getting their hair styled by a hairstylist in a salon. The woman with blonde hair is sitting and laughing, while the hairstylist is standing behind her, holding a hairbrush. There are flowers
Two women standing indoors, one with long dark hair wearing a red plaid blazer and white top, and the other with shoulder-length blonde hair wearing a beige sweater, with a surprised or engaged expression.
Person pouring champagne into a glass with other glasses on the table.
Three women at a social gathering smiling and enjoying drinks, with one woman holding a glass of champagne.
Person pouring champagne into a coupe glass at a celebration or gathering, with other glasses and a person in the background.
A smiling woman with blonde hair, wearing a beige sweater and hoop earrings, standing in a well-lit indoor space surrounded by blurred figures of other women.
A smiling young woman with long light brown hair and a yellow sweater talking to someone in a pink dress, with other women around.
A woman with blonde hair smiling and talking to a man with gray hair, with other people blurred in the foreground in a well-lit indoor setting.
Three women engaging in a lively conversation indoors, smiling and gesturing, with a large green plant in the background.
A woman with blonde hair wearing a pink tweed jacket and pearl jewelry, holding a phone and a coat, smiling while conversing with another woman at a social gathering.
A young woman with long red hair smiling while holding a smartphone at a social gathering, with another woman in a glittery dress in the background.
A woman with blonde hair is taking a selfie in a mirror, with a hairstylist working on her hair. The scene is decorated with flowers and candles on the table in front of her.
A woman with blonde hair smiling at a social event, seated at a table with drinks and candles.
Four women and one man stand outside a building decorated with a large floral arch, gathered around a small table with a white tablecloth, looking at a smartphone and smiling.
A salon vanity with flowers, candles, bottles, and a mirror reflecting people getting makeup done.
A woman with blonde hair and light skin smiling and talking to two other people in an indoor setting.
A makeup station with a large mirror on a wooden desk, decorated with a flower arrangement, skincare products, and a woven bag. A person with long blonde hair dressed in black is visible in the background.
A woman with long blonde hair is sitting in a salon chair, smiling, as her hair is being styled by a hairstylist with long dark hair. There are pink flowers in the foreground.
Two women inside a modern cafe, one sitting at a table with a white tablecloth and the other standing, with drinks and menus on the table. Green plants hang from the ceiling.
A watercolor portrait of a woman with long hair, wearing a red top, on a piece of paper titled "BLONDE.LAB." In the background, there are sketches and art supplies on a table, with a glass of water and a tray with brushes.
People in front of a floral arch with a sign that reads "BLONDE.LAB by Caroline Rohwer."
A woman with shoulder-length brown hair and blue eyes, wearing a blue dress with a zipper, is looking up at another woman who is partially visible in the foreground.
A woman with blonde hair, wearing a pink sleeveless top and beige pants, is speaking and gesturing with her hands in a room with white walls and a painting on the wall behind her.
A woman with mid-length, wavy blonde hair standing in profile indoors, wearing a pink sleeveless top with tied shoulder straps and beige high-waisted pants.
A group of women watching a presentation or video on a large screen in a bright room with large windows.
Woman with blonde hair, wearing a white sleeveless top and red patterned skirt, looking down at a piece of paper with a smile.
A woman in a white top and red skirt is giving a speech or presentation to a group of people in a gallery or event space.
A woman with curly blonde hair is getting her hair styled at a salon, with her head tilted back and eyes closed. Two people are standing nearby, one with blonde hair and the other with darker hair, possibly stylists or assistants.
A woman with long, blonde, curly hair getting her hair styled at a salon.
A woman with curly blonde hair wearing a white outfit stands at the entrance of a building, smiling and adjusting her hair, surrounded by a large colorful flower arch.
Woman with blonde hair in a woman's conversation at a bar or cafe, with drinks and soda bottles on the table, in a bright, modern space.
Beauty professional blow-drying a woman's hair in a salon, with hair products and a white designer purse on the table in front of a mirror.
A man and woman standing together at a floral arch entrance with a sign that says 'Blonde Lab by Caroline Rohwer,' both smiling, surrounded by colorful flowers and greenery.
A family of three sitting closely together in a barbershop or salon, smiling at the camera. The woman has blonde hair and is wearing a white top and a pink skirt, the man has short hair and is wearing a blue shirt, and the young boy is dressed in a s

BLONDE.LAB® and BLONDELAB® are registered trademarks of BLONDE.LAB and may not be used without prior written permission.

Operated by: Caroline Rohwer Hairdressing GmbH
Apollostrasse 8, 8032 Zurich
UID: CHE-371.229.635

Some blog post images from pexels.com

LOCATIONS

BLONDE.LAB (Zurich)
Apollostrasse 8, 8032 Zürich

BLONDE.LAB (Zug)
Seestrasse 17, 6300 Zug

Caroline Rohwer Hairdressing (Zug)
Ober Altstadt, 6300 Zug

Belinda’s Hair Lounge (Kilchberg)
Weinbergstrasse 5, 8802 Kilchberg

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