Meet the Founder


Caroline on Blondes, Beauty & The Perfectionist

Step into the story behind THE PERFECTIONIST — our game-changing mousse series created exclusively for blondes. In this short interview, founder Caroline Rohwer shares what inspired her, what makes these products so effective, and why this is the next step in blonde care.

A woman with blonde hair styled in loose curls is adjusting her hair with her right hand, wearing a satin top in a warm, rusty color, and a delicate necklace, with a soft, neutral background behind her.

THE RESULTS

A salon or barber shop with a large illuminated oval mirror, beige styling chair in front, and a window with trees outside

THE SALONS

Multiple strands of hair in various shades of blonde and light brown, arranged in a flowing pattern on a light background.

THE COLOURS