Hair straightening is not just about smoothness — it is about controlling structure, reducing unwanted volume, and improving manageability without compromising hair health. Professional straightening and smoothing treatments such as keratin treatments and Brazilian Blowout require experience, precise product selection, and a deep understanding of hair texture, chemistry, and condition. At BLONDE.LAB by Caroline Rohwer, hair straightening is approached with technical care and a long-term perspective.

Our highly experienced stylists work with advanced keratin-based straightening and professional smoothing systems tailored to different hair types and needs. Each treatment is individually planned — considering natural curl pattern, porosity, previous chemical treatments, and the desired level of smoothness or straightening. The goal is never a rigid or artificial finish, but controlled movement, reduced frizz, and healthy shine.

With decades of combined expertise, we confidently handle sensitive hair structures, previously treated hair, and complex starting points. Whether you are looking for a Brazilian Blowout, a classic keratin straightening, frizz control, or long-lasting smoothness, our approach remains measured, protective, and technically sound.

Hair straightening at BLONDE.LAB combines professional judgment with refined technique — delivering results that feel smooth, natural, and easy to live with.

Book your hair straightening appointment directly, or book your consultation — in-house or online — to discuss your individual goals and options.